5 Ways to Optimise Your Instagram Bio

5 Ways to Optimise Your Instagram Bio

Instagram’s search function works similarly to Google. This means that Instagram scans your profile for keywords to determine which users to show your profile or content to, making it vital that your profile is as optimised as possible. 

With this in mind, today we are taking you through 5 things you can do right now to make your Instagram profile more search friendly. These things are quick fixes that you can change in no time, but we will also be discussing how to make your content more optimised for the platform’s search function in our next post!


  • Add Your Location

Even if you ship worldwide, people want to know where you’re based without having to scroll your profile or website trying to figure it out. It also helps cut out messages asking where you’re based, so it’s a win-win!


  • Add Contact Details

This is something I used to tell influencers all the time, but it applies to businesses too. When someone is on a laptop or computer searching for a company, they can’t see the contact button, so make it easier for them to find your contact details by adding it directly into your bio. 


  • Utilise Your Highlights 

Use your highlights to answer FAQs, show off products or offers currently available, and even to show the behind-the-scenes of your business. Not only does this cut down time customers spend trying to find out answers to their questions, it also allows you to develop a stronger personality behind your brand which is so important when promoting on social media. 


  • Add a Description

Make it easy for people looking at your profile by telling them exactly who you are, what you’re promoting, and who you’re promoting to. For example, a candle business’ bio may say “handmade candles inspired by the clean girl aesthetic” or a pet supplies business’ may be “pet supplies designed for on the go pet owners” – this tells people what you sell and who your products are for, so then the viewer can say “Yeah! That’s me!” and shoot you a follow. 


  • Don’t Neglect Your Name

Your Instagram name shouldn’t just be your business name, unless it’s glaringly obvious who you are. For example, “Handmade Candle Company UK” is obviously a company that sells candles, however “Pretty Smells” may be candles, perfume, wax melts or 100 other products, so in this case you want to make it clear that it is candles, by writing “Pretty Smells | Handmade Candles UK” for example. Instagram’s search function scans account names so this will help you be found by potential customers. 


So there you have it, 5 changes you can make right now which will help you boost your visibility on Instagram’s search feature. Give these a try and let us know how they work for you!