23 Dec Digital Marketing Trends for 2022
Digital marketing trends 2022 | Shynee digital
As 2021 draws to a close and 2022 creeps ever closer, we’ve rounded up the top trends that we think will be seen in digital marketing next year!
Shoppable content
Global e-commerce grew by nearly 30% last year and the way people shop changed. People can now buy directly from social media posts and while watching YouTube content. To help your brand make sales in this new interactive way, Google says that shoppable creatives should follow the ABCD framework:
- Attention; hook and sustain people with an immersive story
- Branding; Brand early, often and richly
- Connection; Help people think and feel something
- Direction; Ask them to take action
We recommend
Looking at ways you can align your creative content to fit the ABCD framework.
The Metaverse
2021 was the year of the Facebook rebrand to Meta. They are putting a lot of time and effort into driving forward their plans for the metaverse (a place full of augmented experiences and virtual reality), in fact you see adverts for Meta and what it means all over Facebook now! We think it’s going to continue to grow and will soon become part of everyones online lives.
We recommend
Take some time to consider how your brand could fit into a world like this, how can your brand become online, interactive and virtual!
The power of influencers continues to grow
Influencer marketing is expected to be worth £11.6billion in 2022! Influencers are a great way to reach your target market, by using someone your customers trust and support, sales are likely to grow! Influencer marketing is so successful that the B2B market is even starting to use them!
We recommend
Looking into influencers and how you can harness their sway with your own brand.
Challenges of data privacy
Digital adverts are heavily reliant on data to optimise and target the right people. Updates to privacy regulations like the new iOS update have made this that much harder. In case you didn’t know, the new iOS update prompts users to ‘allow apps to track you across other websites’. As a result, ads personalization and performance reporting may be limited for both app and web conversion events.
We recommend
Assessing how this will affect your advertisement plans and how you can work round them
SEO continues to be important
SEO is one of the oldest and most valuable forms of digital marketing. Once thought of as mysterious and full of tricks to succeed, SEO is now something that requires your website to be full of useful, informative and meaningful content. Search algorithms are smarter than ever and are not likely to be fooled by ‘black hat’ tricks.
We recommend
Focusing on the user before thinking of the algorithm. Write your content with your customer in mind, not Google.
Facebook remains
Although there is often talk of people leaving Facebook, it isn’t going anywhere. In fact Facebook has roughly 3 billion users with the number growing all the time!
We recommend
Staying on top of Facebook updates, taking courses to stay on top and assume Facebook is here for the long haul!
Websites get faster
Website traffic will continue to come mostly from mobile, however most websites still don’t have a fully-optimised mobile version! Google launched Core Web Vitals in 2020 focusing on the speed, responsiveness, and visual stability of websites so it’s more important than ever to get your site ranking well that your website is optimised
We recommend
Running a report through Google to check your websites status and reviewing the recommendations!
Focus on one social channel
With the explosion of social channels to choose from, you can find yourself spread thinly across them all especially where budgets are tight.
We recommend
Focusing on one social channel and doing it really well! Research which platform will work best for you and your business and put your time and effort into making it a success.
If you need help in 2022 to succeed in your digital marketing campaigns, drop us a message. We’d love to help you!