03 Nov Facebook Rebrands to Meta
Facebook Rebrands to Meta | What does this mean for businesses?
You may have seen in the news recently that Facebook has rebranded to ‘Meta’, but what does this mean for businesses currently using Facebook?
Facebook’s Mark Zuckerberg recently announced Meta, which aims to bring together their apps and technologies under one new company. Zuckerberg said that he hopes Meta’s focus will ‘bring the metaverse to life and help people connect, find communities and grow businesses’. This new company will involve Facebook’s apps, including Instagram and WhatsApp.
One interesting change announced was Meta’s decision to shutdown Facebook’s Facial Recognition System as part of a company-wide plan to restrict the use of facial recognition in its products. This change will involve deleting more than 1 billion people’s individual facial recognition templates. The company said that “there are many concerns about the place of facial recognition technology in society and regulators are still in the process of providing a clear set of rules governing its use”.
But what does Meta mean for businesses using Facebook?
Essentially, this means that Facebook will no longer be the company’s main focus, instead they will be focusing on Meta. This doesn’t mean that Facebook or any of it’s other apps is getting a new name, it just means that they will be under the umbrella company Meta.
With new branding comes new features
For example, the latest update to WhatsApp involves the option to ‘rate’ messages from businesses. This improves WhatsApp as a method of business-to-client communications and is a simple way of gaining customer feedback to improve service. The feature aims to help businesses to improve their WhatsApp communications by seeing general feedback for messages. The feedback is anonymous however allows account holders to view an overall rating.
The key areas Meta will be focusing on are;
- Virtual reality, including video calling and games
- Augmented reality through photo and video, enhancing experiences with virtual effects (i.e. filters)
- Smart glasses to become gateways to the metaverse, allowing you to interact virtually with the world around you