20 Apr Google asks is your website mobile friendly ?
The day of reckoning is upon us 21st of April 2015 and the biggest shake up in Google search algorithm for a long time #Mobilegeddon. Google says to websites: Be mobile-friendly or get lost in search results.
But we should remember that this is not done to disadvantage website owners its the focus on user experience that drives Google search strategy — and should drive yours, too.
Going forward, when you do a Google search on a mobile, search results will prioritize websites that the search engine deems “mobile-friendly” — ones that avoid software like Flash and feature larger text, easy-to-click links and a responsive design. Sites that do not meet this criteria will likely appear lower in search results page. or even possibly a few pages later if its a competitive market.
You can test if your site is indeed mobile friendly at the Google mobile friendly test site
The change will impact millions of sites, more than Google’s last major search ranking algorithm update, Google Panda, which was launched in 2011 and has been updated several times since then, downranked 12% of all sites that Google rated low-quality.
It’s impossible to determine just how many of the Internet’s 177 million sites are mobile-friendly, but Forrester Research estimates that just 38% of all enterprise web sites — sites for businesses with 1,000 or more employees — don’t meet Google’s criteria. That number doesn’t even include sites for small businesses that rely on location-based searches, which shoppers discover via queries like “website design Bedford or SEO Bedfordshire.”
For businesses, it’s a big wake-up call: Go mobile or go home. Otherwise, get lost in search results, lose web traffic and lose revenues.
89% of all smartphone owners worldwide conduct searches on Google. It’s unclear how mobile and desktop search results will differ until the search ranking update is fully implemented, possibly 2 weeks but users can expect a mobile experience that’s not only easier on the eyes, but also easier to navigate.