09 Mar Marketing Strategies
Marketing Strategies To Grow Your Business
Thinking of growing a business is not easy. First you need to think of a business idea, then you need to think of a profitable niche, pick a target audience and have something of value to sell. Whether that’s products, a service, getting the word out about a business has never been easier but without the correct marketing strategies this can be an issue.
Identifying the right strategies to market your business can often be very hard. Especially today with the amount of different strategies we have. With the different marketing platforms we have too. Does your business need to focus on SEO, blogging, social media or PPC advertising. It’s very easy to be lost from just asking this question. That’s why we’re here to help you!
Most companies find that they are too busy working ‘in’ their business, that they fail to work ‘on’ their business. So it’s very important to take the time to focus on your business.
You have to analyse and understand the basic mechanics of your business’s message and how to reach a larger audience.
What are the best marketing strategies?
There is a clear need for increased visibility to drastically improve sales. In order to get more visibility, businesses have to spend money. There is no obvious and clear answer to the question, but there are different strategies that we can use!
Social media is where all the magic is happening. Some businesses have even been built solely on social media. It can be intimidating at first, but as you build you will find it easier over time.
You can of course hire a social media manager if you have the money to spend on them. But if not, then attack the social media by being yourself. Be authentic, post your thoughts & products. Post anything you think is relevant and useful for your audience.
Use direct messages on platforms, this creates a direct communication for customers. Creating good customer service on social media is very important.
Create Video Tutorials
Today, Youtube is the second largest search engine in the world behind Google. Whenever someone wants to learn something visually, they head over there. I have for sure done this many times!
One of the most effective ways to get the word out on your business is to create video tutorials. Teach people something useful, walking them through it, step – by – step tutorials.
If you don’t have a blog for your business, then you need to. Use this blog section to answer questions about your business/product/service.
SEO can be frightening. But it is very painful, when you learn to leverage it and you learn SEO the right way the sky’s the limit.
There are companies out there who teach you how to use shady PBNs and other link schemes to ‘trick’ Google, which may work in short-term results, but in the long-term the company can get into trouble. Top tips for doing this the right way:
- Don’t spam keywords
- Create content for humans
- Create engaging, unique content.
Want to get the word out and boost your visibility on social media without taking years to build that audience. Then you will need to find the right influencer. You don’t have to go to someone with a million of followers, you can opt for a micro-influencer with a thousand followers.
The trick is to find the right influencer in your niche, so that you’re targeting the right audience. It’s not about spreading your message. It’s about spreading your message to the right consumer base.
We hope these few tips help you grow your business in some way! But if you do need any help then please get into touch with us!