Delarom Skincare are a French, natural and organic skincare range who specialise in creams and balms designed for anti-ageing, skin tightening and moisturising.
The clients asked to completely rebrand Delarom for the UK market, ensuring the colours, message and tone worked correctly. We also were required to begin social media channels for Delarom to ensure people began to see the brand.
We stuck with a neutral palette for Delarom, this was to be in keeping with the natural and organic nature of Delarom. We branded the social channels to match to ensure a cohesive branding throughout all of the Delarom marketing. We reached out to a number of micro-influencers who we felt would work well with the Delarom message and branding and chose to work with a select few to promote the products.
We also reached out to Amanda Lamb and Anna Richardson, who both championed the brand over a number of weeks, using and promoting the product.
On top of this we ran giveaways for products to increase engagement, reach and following across our channels.
We also turned the website into an E-commerce site to encourage online sales of Delarom, rather than through 3rd parties.
We worked hard on the SEO for the site, going from no rankings at all to ranking on the first page for a number of keywords.
Engagement across social and traffic to the site has been gradually rising and SEO rankings have been moving up as well. Delarom is now a name people have seen and are aware of and this is something we will continue working on in the future to make Delarom a well known name!