The Client
Infirst Healthcare are a UK based drug discovery and development group. Infirst Healthcare believe that more effective treatments can be found by taking a closer look at existing medicines to make known drugs better, helping to address the unmet needs of common ailments.
Flarin is a novel product developed by Infirst Healthcare which has been launched in the inflammatory pain management market, with a unique makeup.
The Brief
Shynee was able to begin working on Flarin’s social media campaign after a successful pitch in which we presented how we would enhance engagement and sales through regular, consistent and informative social content.
The brief was to drive sales through the website, and to increase awareness of the brand.
Our Approach
We researched into upcoming events, and important dates in the upcoming ‘social calendar’ and, based on our target market, chose some stand out events to talk about. These events included; National Walking Month, National Gardening Week and the Summer Equinox. We wrote long form posts for Facebook, that provided helpful hints and tips to help people with joint pain or inflammation be able to carry on with the activities they may currently enjoy (e.g. gardening, beginning to exercise).
We created unique content to help our readers see the brand as knowledgable source in the area, and this also meant we could, when necessary add the posts to the website as blogs.
To support the engagement we were receiving through the social media campaign we discussed with the client creating a dedicated pharmacy page where Flarin could be bought directly, making the customer journey more streamlined, this was completed and sales through the Flarin pharmacy have been pushed with social content, paid for ads and SEO.
To coincide with the new pharmacy page, we also re designed and re developed the Flarin website to best go along with the TV advert. We worked on SEO for both new websites which helped to keep the brand in the public eye.
The Result
Engagement on Facebook increased dramatically, with more people sharing and commenting on posts and enquiries about the product rising also. Traffic to the site increased dramatically.
