01 May 7 simple SEO tweaks you can make yourself
7 simple SEO tweaks you can make yourself
SEO can seem daunting and often a bit mysterious if you have never heard of it before! Everyone is striving for the coveted ‘Position 1’ on search engines, but just how do you get there?
Here’s some helpful tips you can perform yourself to get your SEO back up to speed.
Revisit your keywords and messaging
A year is a long time, and a business and its landscape can change and adapt drastically over that time. There is no time like the present to look over your overall messaging and ensure that your keywords still make sense, and you aren’t missing anything crucial!
The keywords that work for you one year, may change the following year as peoples searching behaviours shift. You need to ensure you are always going where your customers are going.
Repurpose your content
You probably spent a tonne of time writing content in 2017, and a lot of that content will be timeless! You can use it again and again. Re look at any ‘evergreen’ content, and re write and change for what 2018 is looking to bring.
Look back through any videos, infographics or webinars you created in 2017 and see how they could be utilised this year! Turn infographics into social content, e-books into blog posts or webinars into sales landing pages!
Start a blog
Having a blog that you regularly update on your website won’t automatically get you to position one on Google, but it will definitely help.
By producing content that people want to read and engage with, your traffic to your site will increase and Google will see you as worthy of putting in front of your customers!
Your blogs don’t need to be crammed with keywords, instead write for the reader, give them useful informative content that they will enjoy reading!
Look at your competitors
Look who appears on the top page for the terms you want and do a bit of digging to see what keywords they are focusing on. Take inspiration from their content, there’s nothing wrong with wanting to replicate something that is performing well. Just make sure you do it better!
Use keywords in the most important parts of a page
On page SEO focuses around optimising the specific parts of your webpage that Google sees are most important, by optimising these areas you are more likely to get better rankings for that page. Some of the most important areas include:
- Page title
- Meta description
- H1 & H2 tags
- URL
- Interpage links
Ensure you use your chosen keywords in the above list on your most high-ranking pages, this will show Google and other search engines that your content is relevant to these keyword searches.
Backlinks
One link back from a .gov website is worth a million links from anywhere else. Aim for quality, not quantity when trying to increase your backlinks. Has anyone ever mentioned you in a blog post or article? If so, reach out and ask if they would be happy to link back to your site! Take a look at where your competitors are getting backlinks from, and take some ideas from them!
Install and make use of Google Analytics
Make sure you have Google analytics running throughout your site and that you are really looking at and taking in the information it is giving you. Take note of pages that are keeping people’s attention, and where you could make an improvement for customer retention.
Be active on social media
Believe it or not, social media helps improve your rankings. If you’re active on social media, and regularly posting links back to your website, this builds another layer of trust. Google, and other search engines will see that you are posting regularly on social media and will use this to build an overall picture of your business.
The most important thing to remember is that SEO is not a quick fix, and no single thing will magically solve it all. SEO takes time to build trust and valuable links, but once established you will reap the rewards!
SEO can be a minefield… so if you have any questions about SEO or need some advice, get in touch!