Video For Websites

Why do you need video on your website:

Having video on your website serves many great purposes! Having video on your homepage or a landing page makes it 53% more likely to appear on page 1!  Not only does it have a positive impact on your SEO score, but it also is more aesthetically pleasing to viewers, and is more likely to engage and capture their attention, in fact businesses that include video on their site generally see higher engagement rates, higher click-through rates, and higher conversion rates.

 

80 percent of people who watch a video ad will recall it even a month later, and 12 percent will purchase the product from the ad.

 

Video allows you to showcase your brand’s personality – Video allows you to show your true creative powers and give a great insight into the product or service you are promoting. Using a video helps visitors on your website get a better sense of who you are and what you stand for—which builds trust in your business—and the emotional connection is one of the reasons that keeps customers coming back.

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Video helps your brand and business stand out from the competition –

  • 90 percent of online consumers report that a business’ product or service video helps them decide to buy
  • 65 percent of executives who watch work-related videos visit the business’ website afterwards
  • 64 percent of people who visit a business’ website are likely to buy their product after watching a video

 

Create video testimonials – Credibility is a crucial element for any business, no matter whether you’re a start-up or an established brand. A great way to impart credibility is to have it come straight from real people who have purchased your product or service and are genuinely happy with it.

 

 

Mobile users – Video allows you to provide the same information and experience to someone on a mobile as you do on a desktop. Since viewing video on a mobile device has increased 532 percent in the last two years, and 40 percent of people prefer to get their information visually rather than plain text anyway, it makes sense to give consumers what they want.

 

 

Demonstrate your product – Sometimes your product requires a slightly more detailed explanation, and a demo video can provide so much more information, in an easier to digest format than a long winded written description.