Why do you need video on your website:
Having video on your website serves many great purposes! Having video on your homepage or a landing page makes it 53% more likely to appear on page 1! Not only does it have a positive impact on your SEO score, but it also is more aesthetically pleasing to viewers, and is more likely to engage and capture their attention, in fact businesses that include video on their site generally see higher engagement rates, higher click-through rates, and higher conversion rates.
80 percent of people who watch a video ad will recall it even a month later, and 12 percent will purchase the product from the ad.
Video allows you to showcase your brand’s personality – Video allows you to show your true creative powers and give a great insight into the product or service you are promoting. Using a video helps visitors on your website get a better sense of who you are and what you stand for—which builds trust in your business—and the emotional connection is one of the reasons that keeps customers coming back.