Video For Websites

The importance of having a company video on your website:

Rank better in google – Businesses that include video on their site generally see higher engagement rates, higher click-through rates, and higher conversion rates. In fact, 80 percent of people who watch a video ad will recall it even a month later, and 12 percent will purchase the product from the ad.

Showcase Your Brand’s Personality – Using a video to showcase your brand’s personality helps visitors on your website get a better sense of who you are and what you stand for—which builds trust in your business—and the emotional connection is one of the reasons that keeps customers coming back.

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Stands out of the competition –


·      90 percent of online consumers report that a business’ product or service video helps them decide to buy

·      65 percent of executives who watch work-related videos visit the business’ website afterwards

·      64 percent of people who visit a business’ website are likely to buy their product after watching a video


Provides video testimonial – Credibility is a crucial element for any business, no matter whether you’re a startup or an established brand. A great way to impart credibility is straight from the mouths of real people who have purchased your product or service and are genuinely happy with it.


Include mobile users – Receiving the same information via video can make the process much easier for the average person, especially now of short attention spans. Since viewing video on a mobile device has increased 532 percent in the last two years, and 40 percent of people prefer to get their information visually rather than plain text anyway, it makes sense to give consumers what they want. –


Demonstrate your product – Sometimes your product requires a slightly more detailed explanation, and a demo video can be much more ideal than a written description.